Client: Nike
Date: May 2012
Location: Times Square, NY
Project Type: Engineering, Scenic
Jeremy Thom Role: Production Designer
Build a football field in the middle of Times Sq. on one overnight call? Yeah, we can do that!
As a part of Nike's 'Fast is Faster' launch a celebrity football demonstration game was planned for the 42-43 St block in Times Sq. This needed a structure to support tensioned netting, a custom logo-ed Regrind turf field with padding underneath, fully padded side walls, bleachers for invited guests at one end (with arrival area, reception tent and bathrooms), a huge video screen at the other (with players area, dressing rooms & more bathrooms), and with public viewing on the two long sides. ... and a built time of a little over 12 hours!
Careful planning, a big crane and a great crew, and almost anything is possible.