CLIENT: Vanity Fair
DATE: October 21, 2008
LOCATION: LA, California
PROJECT TYPE: Special event
JEREMY THOM DESIGNS ROLE: Production Management & Design Execution
The launch event for Vanity Fair Magazine's "Portraits" book, a huge, glossy collection of photographs from the magazine's archives of Hollywood stars, was co-hosted by Burberry and staged in the central courtyard of the Los Angeles Centre for Modern Art (LACMA). Designed by Basil Walter Architects, it consisted of enormous back-lit images from the book in a variety of formats from negatives printed onto clear vinyl suspended over the sidewalk and entrance area; a portal of printed fabric entirely filling the 50' tall entrance archway from the street; to printed perimeter flats and free-standing internally illuminated lightboxes. I co-ordinated the workshop build, and oversaw the onsite install, along with the regular VF production team.